The internet is great. It lets me publish this for one thing – ok so maybe not so great!
We know it is an excellent tool to communicate with clients and potential clients. It is a wonderful medium for offering great content that your clients are going to find helpful and useful and that is going to help build on the relationship that exists between you and allow you to demonstrate your expertise.
However, there is a dichotomy. As the internet begins to take over the communication between companies and their clients, friends and neighbours and even sometimes children and their parents; we have to remember that there is still a place for all getting together and actually getting to know one another. Sometimes, there really is no better way of cementing that relationship than meeting people face to face.
Which is why we are going to be hosting a breakfast meeting; to discuss ideas for getting the most out of your internet presence, out of the social media and online video opportunities that exist, to help you develop and build on the relationships you have with clients and potential clients. You know for instance that you should be using webcasts, podcasts and video to offer your clients access to up-to-the-minute advice and support. You should be using twitter to point those clients to your webcasts or even to useful and relevant information elsewhere on the internet. So that when the time comes for a face to face meeting, those clients see you as a partner, a trusted adviser, an expert and not just an expense.
We will have a guest speaker, Sarah Wheeler from Green Hat Media, an expert on the targeted use of social media, and our creative Director, Andrew Macintosh will show how that links in with a content marketing and online video strategy.
The breakfast will be delicious, but the meeting bit of it is aimed particularly aimed at solicitors, accountants, investment houses, those who want to build on the ongoing relationship they have with their clients, but anyone is welcome. If you have any questions about the meeting, are interested in attending or would like to find out more about connecting with your clients, email us on sales@mucklehen.com or call Andrew on 0131 555 0945
