Welcome back. You may have noticed this is our first blog for some time. It is true the chicken has been busy, but it also lost its pen! It has found it again, and this blog will now restart in earnest.
We have just sent out our first client survey, with the purpose of finding out our Net Promoter Score. NPS is a simple metric that measures your clients’ answers to a single question; would you recommend X&Y Company to your friends and colleagues. Clients are asked to give an answer from 1 – 10, where 9 and 10 count as promoters, 7-8 are passives and 1-6s are detractors. To get your NPS you simply take away the percentage of detractors from the percentage of promoters, and the number you are left with is your ‘Net Promoter Score’
You can find out more about NPS here, and find out what large organisations have as NPS scores here. It is interesting to note however that there are whole industry sectors where the best in sector NPS is actually a negative number. Some of the best NPS’s are Apple with 79 and Google with 73.
Once are survey is complete we will be posting our NPS score on this blog.
