If you are a follower of the stock market, it seems that every Monday at the moment is Gloomy Monday – they seem to have been getting progressively gloomier for sometime now. It’s not long before we’ll arrive at ‘It Can’t Get Much Worse Monday’, ‘Edge of Despair Monday’, and finally ‘Totally Suicidal Monday’
It has been clear for some time now that the economy is suffering. Up to now people have been hoping it would remain in the financial sector, but it is rapidly making its way through to the real economy, and at the end of the day, that’s you and me, our companies and organisations. People are nervous of spending money, and when that happens one of the first things to be cut is spending on communications and advertising and marketing.
The thing is that often companies don’t want to cut back on their communications; they know that now is just when they need to speak to customers, clients, staff and stakeholders. But the budgets they have for those communications have got much smaller; they have to work more effectively and efficiently and achieve the same for less money.
So we in the chicken coop say bring it on. That’s what we love doing; finding new and innovative ways of communicating with an audience when budgets are tight. We have a host of ideas to get the most out of every single shilling you’ve squeezed out of your finance department, and would happily share those ideas with you. So call us.
