Education matters, and so does the right University
The University of Edinburgh chose Muckle Hen to create a film for their latest undergraduate recruitment drive. We came up with this beautiful two-minute animation, illustrating what the City and University have to offer in a fun and whimsical way. When it comes to communicating why a University is successful, the easier answer is statistics. But will you really remember them?
This was our challenge. To show off the accomplishment of one of Scotland’s oldest institutions in a new, fun, and engaging way. Using a soft palette for the environment really makes the character design stand out. Add a little humour, and we’ve got a bona fide hit.
Created as a video-for-web (before it was popular!) this animation was so successful that Edinburgh University came back for more.
Silver Award Winner for ‘Best Animation’ at the Roses Creative Awards 2013
University Of Edinburgh - Digital Marketing Officer Lesley MiddlemassWe were immediately drawn to Muckle Hen's enthusiasm for the project, their thorough research, and their understanding of our audience. They have delivered an excellent animated film that ticks every box on our brief and exceeds our expectations in terms of originality and creativity.
