When RBS, Grosvenor and AMA began to develop the old Fountainbridge Brewery, they wanted to gain support from the community, the council and local businesses for their plans to create a new neighbourhood in the city centre. They chose film to get their message across.
Property developers often share the challenge of selling something that doesn’t yet physically exist. Whether they are trying to garner support from stakeholders, planning officials and neighbours for a proposed development, or trying to sell on accommodation before a development is physically complete, film can be hugely successful in helping interested parties or potential customers visualise and buy into a development.
