Capturing the imagination at a product launch can sometimes be tricky. Encapsulating a new brand in a way that allows people to immediately understand you is always a challenge. Which is why when Glenmorangie launched the Bailie Nicol Jarvie – a blended whisky for the discerning drinker – they got us to come up with something as irreverent and engaging as the brand it was promoting.
Whisky Companies face the increasing challenge of building brand recognition in emerging markets. The potential upsides are huge, but the marketplace is undoubtedly crowded. Film can be an incredibly powerful tool in helping to create brand awareness and distance yourself from the competition.
Named after Sir Walter Scot’s character in his renowned Rob Roy – our aim was to match the myth behind the name.
Valerie Blanc, Glenmorangie plcA good production company takes a brief and delivers against it. Muckle Hen Productions took our brief and delivered more against a very tight schedule!! Their professionalism, understanding of our brand, attention to detail, creativity and overall enthusiasm showed in the results: a truly memorable experience for our guests and those working with them. A “muckle” thank you to Shona and Andy.
